Award-Winning Creative Director in Brand Experience & CX
As a creative director specializing in integrated brand experiences & CX, I work closely with agencies and businesses to create strategies that are both visually captivating and emotionally resonant—elevating customer connections through memorable interactions. With my hands-on approach, I bring stories to life by designing journeys that resonate deeply with customers—ultimately driving measurable business growth.
Work
SKII
Narrative-driven, content-rich, sales-focused for unified brand experiences.
Switzerland Mystery of Tourism
Programmatic ads, real-time optimization for innovative social gamification strategies.
Under Armour
Multi-channel campaigns boost visibility; connected tech delivers personalized experiences for engagement and loyalty.
SKII
Unified system extending to physical brand experiences, ensuring consistent brand expression across all touch-points
Johnny Walker
Multi-sensory store with interactive digital touches for personalized Johnnie Walker experiences.
Microsoft
A campaign centered on activities and community engagement through story-doing, harnessing the power of product and audience.
About
I’m Sam — a Creative Director with extensive experience in Digital Innovation, Brand Strategy, and Experience Design.
I’ve led 25+ award-winning campaigns that boosted engagement and earned international recognition.With projects reaching up to €500,000, I focus on driving success through collaborative leadership and cultivating a culture of creativity and results.My expertise combines strategic insights with creative vision to craft results that inspire and make an impact.Let’s collaborate to build a brand that scales with your business and fuels growth.
What I do best
Designing meaningful customer experiences that captivate and connect.Weaving stories into strategy, turning ideas into actionable opportunities.Empowering teams with AI tools to drive efficiency and innovation.Build genuine cultures that inspire and empower employees as brand ambassadors, aligning Employee Experience with culture branding to connect teams and customers in thriving harmony.
Experience & CX
Brand Storytelling
Innovation Leadership
Employee Experience Branding
Testimonials
“A unique creative blend. Works with an ‘Open Focus’: focuses on the depth of the question while opening the solution to a wide audience. Highly recommended.”
Paul Hughes.
Founder & Strategic Director.
Pax Technologica
"A purist in creativity. In a simply elegant way, he generates and articulates brilliant ideas. Understands strategy deeply and knows how to bring it to life."
Chris Alders
Global Marketing & Product Manager
Mizuno Corporation
"A talented creative director with a unique blend of optimism, strong communication, and the ability to work with changing demands."
Alena Stepanova
Global Media Strategist
Philip Morris International
"Delivers sharp strategic insights and explores multiple creative paths. Blends artistry with the sales-driven focus of advertising."
